Many businesses use a name that's different from their official legal name for marketing purposes. This alternative name is known as a DBA, which stands for "Doing Business As." It may also be called a fictitious business name or a trade name. This practice allows LLCs and corporations to name different sections of their business distinctively, while individuals running businesses can choose to operate under a name that's not their own personal name. For instance, a business officially registered under a personal name can choose to operate under a more business-oriented name like "Elite Interior Solutions" for an interior design venture.

Securing a DBA is made simple and efficient by firms specializing in business management services. These firms assist in checking the name's availability, completing the registration paperwork, and providing guidance throughout the process, including how to expand business operations across various states.

The need for DBA renewal varies by location. Some states or local jurisdictions may require annual renewal of the DBA registration, often notifying businesses when it's time to renew.